The HRX Case Study: How Hrithik Roshan leveraged sweat equity, Myntra’s supply chain to conquer Indian activewear market

Hrithik Roshan's HRX grew from a fitness-inspired clothing label into a brand spanning apparel, footwear and more. Its partnership with Myntra, mass-market pricing and focus on product quality helped it scale, with reported revenue exceeding ₹1,500 crore.