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8.4M Ticket Craze! IND V PAK Beats ODI World Cup Final Demand | First Sports With Rupha Ramani

Firstpost4 Nov 2026

8.4 million ticket applications. More interest than the 2027 Men's ODI World Cup final. And a commercial value that could run into hundreds of millions of dollars. India vs Pakistan is no ordinary cricket match. Despite political tensions and years without bilateral cricket, the fixture continues to drive global attention and revenue. Rupha Ramani explores why this rivalry remains ICC and cricket's biggest draw and what its growing importance means for the ICC.