Forget clubs or malls, Hyderabad plans something just for women

Imagine spending a day outdoors with friends, enjoying music, food and creative activities. Hyderabad is set to welcome Tara Rum Pum Land, a girls-only picnic festival that offers a refreshing alternative to regular parties, exhibitions and get-togethers.

Scheduled for November 29, 2026, at ESC Resort in Kokapet, the festival expects 1,000 to 1,500 women. A colourful outdoor picnic setup and interactive activities will give women space to relax, socialise and enjoy together. The organisers want every visitor to feel welcome, included and free to be herself throughout.

Meet the brain behind the concept

The idea comes from Madiha Tarannum, a 22-year-old Hyderabad-based content creator and event curator with over 60,000 Instagram followers. She creates food, lifestyle, travel and event content and founded House 11.

Her earlier Qawwali event in Hyderabad attracted more than 800 people and received a strong response on social media. The experience encouraged her to explore fresh event concepts.

Speaking about the festival, Madiha says, “We already have so many parties, exhibitions and regular get-togethers in Hyderabad. I wanted to do something different, more fun and interactive, where girls can spend an entire day enjoying themselves.”

A picnic filled with activities

Unlike a conventional exhibition, Tara Rum Pum Land is planned as a large outdoor picnic. Visitors can enjoy a live DJ, a jamming session, board games, painting activities and doodle walls. Photo booths will help visitors capture memories.

The venue will feature colourful picnic-style seating, food stalls, shopping areas and brand experience zones. Women can attend with friends, sisters or cousins, or come alone and meet new people.

A space where women can be themselves

Madiha wants women to have a safe, comfortable environment where they can express themselves, socialise freely and enjoy without feeling restricted.

Her inspiration comes from her college days at Villa Marie, an all-girls college in Hyderabad. “Those college days were special because we could dress however we wanted, enjoy events and be ourselves without feeling conscious. I want to recreate that freedom and comfort through Tara Rum Pum Land,” she says.

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Supporting women-led businesses

The festival will also offer small businesses, especially women-led brands and entrepreneurs, a platform to showcase their products and connect with visitors. These zones will help visitors discover homegrown businesses. The MAC Studio marketing team is handling marketing of the festival.

A community beyond one day

Madiha hopes to take Tara Rum Pum Land to other cities in the future. “I don’t want this to be just a one-day event. I want to build a community where women can connect, make friends and have a space of their own. I feel Hyderabad deserves an experience like this,” she adds.

Event details

Date: November 29, 2026

Venue: ESC Resort, Kokapet, opposite Fiesta Convention, Hyderabad

Ticket price: Rs. 899 per person

Registration: https://tararumpumland.com

The ticket includes entry and access to planned activities. Food and shopping purchases are separate.

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