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BusinessUpdated 16 min ago

ITC Gold Flake Premium cigarettes get costlier: New prices to burn a hole in your pocket as pack of 10 rises to ₹135

Image: Mint

ITC has raised the price of a 10-cigarette pack of Gold Flake Premium by ₹10 to ₹135, its second increase in 2026. The hike comes as higher taxes, falling legal-market volumes and illicit competition pressure the company’s cigarette business.

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