Popular K-pop band surprises Hyderabad with live performance

Hyderabad turned into a K-pop paradise on Sunday as thousands of fans gathered at Shilpakala Vedika for Korea Culture Day 2026, also known as K-Harmony Festa. South Korean boy band NTX emerged as one of the biggest highlights of the event, with videos of their energetic performance and interaction with fans going viral on social media.

The band won local hearts by attempting to speak Telugu, sending the crowd into a frenzy. Fans cheered loudly as the members interacted with the audience, making the evening a memorable celebration for Hyderabad’s growing Korean culture community.

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NTX, formed by Victory Company, has eight members – Hyeongjin, Yunhyeok, Xiha, Changhun, Hojun, Rawhyun, Eunho and Seungwon. The group officially debuted in March 2021 with the single Kiss The World.

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Korean culture meets Hyderabad

Organised by the Korean Cultural Centre India in collaboration with the Telangana government, the festival celebrated the cultural ties between India and South Korea under the theme One Light, Two Cities.

The event brought together K-pop performances, traditional Korean folk arts, Taekwondo demonstrations and Telangana’s vibrant drumming traditions. Visitors also explored Korean street food, beauty products and interactive experiences, including trying on traditional Korean Hanbok attire.

Telangana Deputy Chief Minister Mallu Bhatti Vikramarka attended the event alongside representatives of the Republic of Korea, highlighting the growing cultural relationship between the two regions.

With packed crowds, enthusiastic K-pop fans and a lively fusion of Korean and Telugu culture, K-Harmony Festa showcased Hyderabad’s growing love for the Korean wave.

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