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BusinessUpdated 1 hr ago

No-cost EMI: A loan that is portrayed as free

BusinessLine1 November 2026 at 9:59 am IST
Image: BusinessLine

A ₹60,000 phone, 6 easy instalments of ₹10,000, no interest. It feels as if the shopkeeper has done you a favour. He has not. Nobody lends money for free and nobody sells at a loss. Someone pays.

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